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Brand Sense
Carturesti · În stoc
101.00 Lei
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Descriere
Branding has reached a new frontier. In the future brands will have to appeal to the neglected senses: touch, taste, and smell. In this second edition of his book Brand Sense - fully revised and updated to include the latest research and statistics - branding expert Martin Lindstrom shows how it can be done.
Detalii
- Categorie
- Business si economie / Marketing
- Autor
- Martin Lindstrom
- Editura
- Kogan Page
- Anul publicării
- 2010
- Limbă
- Engleza
- Copertă
- Brosata
