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All The Right Moves
Carturesti · În stoc
184.00 Lei
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Descriere
A handbook on the fundamentals of strategy. It helps managers zero in on the choices that lie at the heart of innovative strategies. It explains how to overcome the obstacles to innovation so that even well-established companies can innovate by breaking the rules of the game. It also reveals how creative thinking leads to strategic innovation.
Detalii
- Categorie
- Business si economie / Marketing
- Autor
- Constantinos C. Markides
- Editura
- Harvard Business School Publishing, Harvard Business Review Press
- Anul publicării
- 1999
- Limbă
- Engleza
