Built To Last : Successful Habits of Visionary Companies
James Collins, Jerry Porras, Jim Collins, James B. Collins și Jerry I. Porras
· 2005
146.00 Lei · 1 ofertă
Salvează ca:
Salvată ca:
Salvează ca:
Salvată ca:
Cel mai mic preț
Titlu folosit de magazin
Preț
Magazin
Built To Last
Carturesti · În stoc
146.00 Lei
Istoricul prețului
Descriere
'This is not a book about charismatic visionary leaders. It is not about visionary product concepts or visionary products or visionary market insights. Nor is it about just having a corporate vision. This is a book about something far more important, enduring, and substantial. This is a book about visionary companies.' Drawing upon a six-year research project at the Stanford University Graduate School of Business, Collins and Porras took eighteen truly exceptional and long-lasting companies and studied each company in direct comparison to one of its top competitors. They examined the companies from their very beginnings to the present day - as start-ups, as midsize companies and as large corporations. Throughout, the authors asked: 'What makes the truly exceptional companies different from other companies?' Filled with hundreds of specific examples and organized into a coherent framework of practical concepts that can be applied by managers and entrepreneurs at all levels, Built to Last provides a master blueprint for building organizations that will prosper long into the twenty-first century and beyond.
Detalii
- Categorie
- Business si economie / Management
- Autor
- James Collins, Jerry Porras, Jim Collins, James B. Collins, Jerry I. Porras
- Editura
- Random House Business Books
- Anul publicării
- 2005
- Limbă
- Engleza